Decision-making is a two-step process: first take in all the relevant information, then decide. – Ray Dalio
People everywhere wanting to adopt simple “regenerative options” – that deliver “more upside than downside”[1] in the form of performance benefits, avoided cost savings and increased number of species-per-area & avoided pollution flows …
… scales back the human-created things-we-extract flows and pollution flows (in orange) as a whole, which allows the biosphere to regenerate itself as a whole …
… and allows the planet’s regenerated biosphere as a whole to reverse the Ecological Crisis as a whole …
… and heal the planet as a whole …
… and creates demand -- on a scale of $97 trillion -- for entrepreneurs who supply regenerative options to people everywhere …
With avoided cost savings on a scale of $97 trillion waiting to be seized, why are people not yet adopting regenerative options at the speed & scale needed to reverse the Ecological Crisis and heal the planet?
People are not yet adopting regenerative options at the exponential rate needed to heal the planet because they not yet have been supplied yet with the information they need for persuading themselves & deciding to adopt regenerative options.
People everywhere persuading themselves & deciding to adopt regenerative options — that deliver avoided cost savings on a scale of $97 trillion — creates demand for a new kind of information services – called “regenerative information services” – in the form of:
accurate evaluations, comparisons and measurements
of performance benefits, economic benefits and regeneration benefits
of things-we-extract options and things-we-use options for meeting human physical needs …
Specifically, people everywhere persuading themselves & deciding to adopt regenerative options creates demand for entrepreneurs who found an information services enterprise …
… that designs, builds and uses a simple (but very large Google-scale) database (called a “regenerative database”) containing:
performance data
incurred cost data
number of species per area data &
incurred pollution data
for things-we-extract options and things-we-use options on an option-by-option basis:
… and that designs, builds and uses a simple computer-implemented application (an “app”) – usable by people everywhere – for processing the data …
… and supplying regenerative information services to people everywhere …
People everywhere persuading themselves & deciding to adopt regenerative options creates demand for entrepreneurs who found an enterprise -- on the scale of a Google -- for supplying regenerative information services to people everywhere.
If you can find a better opportunity for founding an information services enterprise – on the scale of a Google – for saving the planet, please let me know.
[1] “An option allows its user to get more upside than downside as [the user] can select among the results what fits [the user] and forget about the rest.” – Nassim Nicholas Taleb
My aim – in writing Solving the Eco-crises – is to shift you out of the old paradigm of struggle and into a new paradigm of thinking like, trusting and co-creating with the biosphere for solving and reversing the Ecological Crisis.
Are you ready to get started?
Thank you for reading and aloha!
P.S. I cross-posted this article on Medium for greater reach.